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Have you read the Washington Post article Joshua Bell, the famous violinist, who had a $ 3.5 million U.S. dollars violin in subway station during rush hour? Who orchestrated Try, if someone stop and realize he was "perplexed" that he was basically ignored. One analyst said it was because he was taken out of context. Honestly, that is the question!

article stated that every subway station in the rush was so darn busy to stop and listen to people, they do not expect there, and who has not been identified. This is not a social experiment. It is a marketing experiment. And the Washington Post failed to show that you can have the greatest product, but if the goal is not the right audience, give them the "selling points" and make it easy and appropriate, no one wants to give up shit.

Five years ago, my sister left a message to my phone when I had to eat the defendant. "I was in the church and they give away an old baby grand piano. You do not have need to pay to move it. "If you had seen the living room at that time was 8" x 8 "null and void in one corner of the busy baby All we wanted to buy one day. If my sister would have an ounce of me to her, she should address the priest and told him, "my sister into it!"

By, when I was able to get the priest had already parishioner in the list before me. Parishioner was my mother worked as a doctor. The pain! So we went to my mother and asked that he knows that we were in, bump, bump, next in line, so if he, um, does not want it, we do not want to be they get it. Pathetic to call my mother proved to be unnecessary, since the doctor took the piano Watch music room of the Catholic school, and reversing the it down.

Now fast forward 6 months ago. My brother-in-law, who is a brilliant pianist, and is owned by Steinway, the piano and was also said that it sounded like crap. We wanted the children to learn, so we decided to sell the piano on Craigslist is 1300 dollars. The ad read, "1923 Knabe Baby Grand. Ivory plywood. Tuned to the needs." We had a handful of interested people, but no offers. We have reduced the price twice and still no offers. Then we had a piano a teacher who was looking for a piano of his students to examine it. He spent time looking and playing. He took about 100 images on his iPhone. He made an offer: $ 600. He asked that we get back to him within 24 hours. Hmmm

Here's the difference. Anyone who was familiar with the piano was not an expert – Not to my wonderful brother-in-law, and not doctors, mothers, lovers and couples, who looked at it. I was fortunate that the piano teacher – who knew what he watched – was so bad poker face. So we spent $ 35 is the expert to tell us that the piano is a quarter of mahogany, which is considered "exotic" today. Soundboard is made of spruce, which is no longer as tight grain. Decorative Hinges are solid brass and the inner frame is made of the same materials as the $ 25,000 Steinways. And it does not have a large baby, it has a large hall … ahh a little unusual.

Heck, we do not intend to sell this issue. But if we, our ad would appear in any of the above and the starting price is 5 digits.

Seller, it is my duty know what I'm selling and grow my audience, so that I can set expectations and receive appropriate compensation.

You can not be condescending your audience – what is your problem, the well-known musician, dressed in street clothes, and he and the subway and you do not recognize him. What is their Problem? The Washington Post took a different location, timing and circumstance, and flipped it upside down then blame society, too busy during rush hour. Is this brilliant?

If you are an expert in their own field, to know what you're selling and make it clear that customers and consumers. Make no assumptions. It is your job to grow.

Cristin Frank is the host of “Biz Court: Is it a Business or a Hobby” on Ustream TV where she discusses start-up businesses and teaches aspiring entrepreneurs how to bring products and services to the public. Cristin’s motto: if you don’t have a business model you don’t have a business – you have a hobby. This weekly live stream presents fresh, successful ways to create systems for generating leads, incentives and relationships, and features low cost guerrilla marketing strategies.

Cristin Frank has a 13-year career in branding and marketing for consumer product companies such as Anheuser-Busch, Nestlé, Kraft and SC Johnson. She is the author of “Model Rocket: How to Expand Your Business Model and Blast Off the Ground,” available at http://www.cristinfrank.com

To receive a free download of “The Instant Business Model,” go to http://cristinfrank.com

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